Schedule Threads posts
Be part of the conversation on Threads, on a schedule
Short posts and image carousels for Threads, written in your voice and published while you get on with your day.
Free to start with 100 credits. No card needed.
Your brand profile
Brand voice
Weekend hours are in, and so is a small surprise for whoever stops by first.
Overview
Threads scheduling that keeps your voice
Threads rewards brands that sound like people: short, direct, a bit informal. That is easy for one post and hard to keep up every day. Scheduling Threads posts with Brandlyre lets you write a week of them in one go and publish them at sensible times. Brandlyre writes the Threads version of each post within the 500-character limit, in your brand voice rather than a marketing register, and you can add images or turn a set of them into a carousel. Then it publishes through Threads' official API at the time you chose.
Short, and still yours
The Threads version of a post is written to fit Threads: under 500 characters, conversational, no press-release phrasing. Your tone settings carry across every network.
Brand voice
One post, a version per network
Image carousels on Threads
Add two to twenty images to a post and they appear as a swipeable carousel. A post can also be words alone.
It starts from what you have posted
Brandlyre imports up to a year of your Threads posts, as many as 200, so your calendar shows the full picture and new ideas build on what you already say.
Threads
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How it works
Three steps to scheduled Threads posts
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1
Connect Threads
Log in with the account you use on Threads.
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2
Write a week of posts
Write them yourself or start from drafts in your brand voice.
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3
Schedule
Each post publishes on Threads at its time.
What you can post
What you can publish to Threads
Threads posts can be text alone, with images, or a carousel.
| Format | Details |
|---|---|
| Post | Text up to 500 characters, on its own or with images. |
| Carousel | Two to twenty images that people swipe through. |
What you need
- A Threads profile, connected by logging in with it.
Not supported yet
- Video posts and multi-post threads (replies to your own post).
- Likes and replies in Brandlyre.
Tips
Tips for posting on Threads
Write a sentence, not a slogan
Threads reads like a conversation. A clear opinion or a real question gets further than a polished tagline.
Post more often, and shorter
Several small posts a week suit Threads better than one long one. Scheduling makes that rhythm realistic.
Show the work in progress
Half-finished projects, a decision you are weighing, a behind-the-scenes photo: Threads is the place for things that are not ready for the grid.
Come back for the replies
The posting is automated, the conversation is not. Check in an hour after a post goes out and answer people.
Threads and Brandlyre: your questions
Can I schedule posts on Threads?
Yes. Connect your Threads profile, write or generate posts, and Brandlyre publishes each one at the time you set.
Can Threads posts have images or carousels?
Yes. A post can be text only or include images, and two to twenty images become a carousel.
How long can a Threads post be?
500 characters. Brandlyre writes the Threads version of a post to fit, and you can edit it before scheduling.
Can I schedule a multi-post thread?
Not yet. Each scheduled post goes out on its own.
Does Brandlyre import my existing Threads posts?
Yes: up to a year of them, as many as 200. They appear on your calendar as published and help Brandlyre learn your voice.
Will I see likes and replies?
Not in Brandlyre yet. Reading them needs a Threads permission Brandlyre has not been granted, so check them in the Threads app for now.
Put Threads on your calendar
Start free, connect your accounts and plan your first week in an afternoon.
No credit card required. Set up in under 10 minutes.